Just some of the many FAQ's surrounding the WIX SEO Hero Competition. I'm sure there are many more. Please drop me a line if you want to see something included
What is the WIX SEO Hero Competition? The SEO hero competition is a search engine optimization competition to rank highest for the search term "SEO Hero". The competition wa the brainchild of the online web builder platform WIX.
What is the purpose of the SEO Hero Competition? The purpose of the the SEO Hero competition from a WIX point of view is to negate the negative press surrounding it's online web building software that has received some quite negative press over the years. But if they do manage to win it it will have a significant impact on their sales and a great platform to boast from.
When will the SEO Hero winner be decided? The WIX SEO Hero winner will be decided over the period of 13th of March 13 to 15th of March 2017 at 1200hrs and 8pm Eastern Time from the location of New York.. The website that ranks the highest on average over these dates will be crowned the winner of SEO Hero.
What are the rule for the SEO Hero Competition. The rules amount to 13 pages and are ambiguous to say the least. But what we do know is your SEO Hero website must be done using a new domain name, one that has not been used in the past and must have fresh uncopied content on it. It must be in english and not contain anything illegal or defamatory. And most importantly must not contravine the Google Webmaster Guidelines
What does the Google Webmaster Guidelines say? A hell of alot and by providing this information it could be conceived that I have also broken these Google Webmaster's Basic principles
Don't deceive your users / visitors.
Make pages primarily for users, not for search engines. THINK EVERYONE HAS CONTRAVENED THIS ONE
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Specific Webmaster guidelines Avoid the following techniques:
Automatically generated content
Participating in link schemes, which includes buying or selling links that pass PageRank.
Participating in affiliate programs without adding sufficient value
Loading pages with irrelevant keywords
Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
Abusing rich snippets markup
Sending automated queries to Google
There are then dozen of pages of information about many of these topics broken down further..
Who are the judges of the WIX SEO Hero Competition? The judge of the competition is Eran Hurvitz, CEO of MRKT360 INC
Who is Eran Hurvitz? Eran Hurvitz is the CEO of Mrkt360 Inc a Online Marketing and Web Design Company and also president of Starford International Inc a Survey Service: Marketing, Location Company who are apparently specialists in International Call Centre Management. Eran was previously VP of Sales and Marketing at Wisdek Corp also a search engine marketing company.
Is the SEO Hero competition fair? No, not really, for more reasons than I can list here. However It has been reported that WIX have already broken their competition rules by not using their WIX platform, but have added features and backend stuff unavailable to anyone who plans to develop a website using the platform. It has also been buying links and blogs. Wix did have their website already set up prior to the competition go live date so it was a scramble for everyone else to catch up with the content needed, but alas they broke a few trademark rules along the way and had to rebuild their website under a different domain name. All contestants must one month prior to the competition end date provide full administrative access to the judge (who I am sure is completely impartial) to their Google Webmaster and Analytics Accounts. Which I am not sure Google would be too happy in the first place. But I am sure MRKT360 will be overjoyed about. Additionally they have a wealth of resources, such as staff money, advertising, links and bloggers. Bit like David fighting Goliath.
Is it possible for anyone to win the SEO Hero competition? Well yes there is, but only if everyone plays by the rules and that includes WIX. But as we have already been seeing people have been hacking other peoples websites. And others have been putting in harmful links, possibly to their competitors websites. We will certainly see a influx of these dirty black hat SEO tactics used against highly ranked websites the closer we get to the closing date of the SEO Hero Challenge.
Why did WIX Have to Set up a new SEO Hero competition website? I for one have no idea, but they must have done something majorly wrong? To go and set up a new one after the closing deadline for entries is a mystery. Surely it's not eligible. Or was this the plan all along the bait and switch technique? Not sure what it has achieved though.
Who do you think will win the SEO Hero competition? It will be someone who will have invested a lot of time and effort into their SEO Hero website! I think a website will come through the ranks in the last few weeks from nowhere! As you will see a lot of people and other SEO's who will through their support behind a colleague, friend, or countryman.
As soon as people realise they stand little or no chance of winning the SEO hero competition they will seek out someone else to throw their support behind.
Meaning that this competition will go down to the wire and the winner could come from anywhere.
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